Know when your campaign is working — and when it isn’t.

GetReplies tracks the metrics that actually predict pipeline — replies, positive sentiment, connection acceptance rates, and per-step performance — not open rates or click counts that look good in a report but don’t tell you anything useful.

What it solves

Open rates are easy to inflate and actively harmful — tracking pixels that measure them also trigger spam filters. Click rates include bot clicks from corporate security systems. A campaign can show 60% open rate and 12% click rate and still produce zero replies. These metrics don’t predict revenue. Reply rate does.

• Open and click rates that look healthy but have no correlation to actual responses
• No way to see which step in the sequence is producing the most replies
• LinkedIn and email performance mixed together with no channel breakdown
• No benchmarks to know whether a 5% reply rate is good or needs work

How GetReplies handles it

Reply-first metrics

Every campaign dashboard leads with the metrics that matter — Contacted, Replied, Interested, Completed, and Unsubscribed. Replied counts every contact who sent any response. Interested counts only those classified as Positive sentiment — the replies that represent real sales opportunities. These two numbers together tell you whether your campaign is working better than any open rate dashboard ever could.

Per-step and per-channel breakdown

For campaigns running both LinkedIn and email, the analytics dashboard shows separate performance for each channel — LinkedIn connection acceptance rate and message reply rate, email engagement rate and reply rate per step. You can see exactly which step in your sequence is generating the most replies and which steps contacts are dropping off before reaching. This is how you know whether to fix your list, your message, or your sequence structure.

Benchmarks

The analytics view is designed to help users achieve real performance benchmarks from GetReplies campaigns — so you know what good looks like without guessing. A LinkedIn connection acceptance rate of 20–40% on a well-targeted list is healthy. A multi-channel combined reply rate of 10–15% means both channels are working. Email reply rates of 3–7% on a verified list are realistic.

What’s included at every plan

• Reply, Interested, and sentiment breakdown — for every campaign
• Per-step analytics — see how many contacts reached each step and how many replied
• LinkedIn vs. email channel breakdown — separate performance for each channel