Location: Bangalore, India (On-site Mandatory)
Role Overview: We are seeking a highly creative and strategic Content Growth Marketer to lead our content initiatives, driving product awareness, engagement, and discovery. This role combines content creation, publishing, and online reputation management to support our brand’s growth. The ideal candidate is a storyteller at heart with a knack for creating impactful written and video content across social media (LinkedIn).
Responsibilities:
1. Develop and implement a content strategy to increase LinkedIn follower base
a. Develop a content calendar to maintain consistent posting schedule
b. Optimize content for LinkedIn’s algorithm and SEO to improve visibility
c. Monitor and analyse LinkedIn performance metrics to refine content strategy
d. Collaborate with other teams to ensure consistent brand messaging across all content
2. Content creation and publishing for social media (LinkedIn)
a. Types: Product feature highlights, Event promotions and recaps, Company opinions on AI developments, Industry-specific content related to AI SDR, etc.
b. Formats: Video, podcasts, carousels, write-ups, posts, etc.
3. Content distribution
a. Monitor and manage online brand presence, responding to comments, reviews, and feedback promptly.
b. Implement strategies to enhance content reach.
4. Engage industry influencers
a. Engage with relevant posts from other users and industry influencers
b. Educate LinkedIn influencers about the company’s expertise in the AI SDR domain
c. Stay up to date with AI SDR industry trends and incorporate them into content
5. Support other marketing initiatives like podcasts, events, website and website SEO.
Qualifications & Skills:
1. 2–3 years of experience in content creation, content marketing, or related fields.
2. Strong understanding of social media platforms. LinkedIn is a plus.
3. Exceptional communication, writing and editing skills with attention to detail.
4. Experience in creating carousels, video content, including storyboarding and scripting.
5. Strong project management skills with the ability to meet deadlines.
6. Basic knowledge of graphic design tools (e.g., Canva, Figma) or video editing software
7. Understanding of current digital marketing trends and best practices.
8. Ability to work independently and collaboratively in a fast-paced environment
What We’re Offering:
1. Opportunity to work directly with the founders and play a pivotal role in building content processes from the ground up.
2. A chance to contribute to a growing brand and make a tangible impact on business growth.
3. A collaborative and innovative work environment with significant career growth potential.
Application Requirements
1. Share content plans you have created.
2. Share social media posts/ content that you have created (could be collaboratively).
3. Share your opinion on the AI SDR industry.
About GetReplies:
GetReplies is focused on making an impact on B2B outbound lead generation for SMB, SME and enterprises. While our competitors make noise, we are focused on delivering results to our customers. We operate in a service-as-a-software model, which has an outcome-based component to ensure that we make money when our customers get meetings.
