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Fixing the Sales Pipeline: Go Beyond Email Outreach

Fixing the Sales Pipeline: Go Beyond Email Outreach

Relying on email alone to drive B2B lead generation might feel convenient, but it’s a silent pipeline killer – modern buyers simply tune out generic emails, costing you valuable leads. The Hidden Cost of Single-Channel Lead Generation on Your Sales...
Segmenting by Industry Alone Is Costing You Revenue

Segmenting by Industry Alone Is Costing You Revenue

Relying only on broad industry segments for lead generation might seem efficient. In reality, it dilutes your outreach, weakens personalized email impact, and drains potential revenue from your sales pipeline. Let’s explore why sticking to one segmentation...